About
project /n/ a collaborative enterprise :
project /v/ to forecast or extend :
Project : Architecture is an award-winning design lab at Seoul National University, established by John Hong in 2015. Working across Korea and the U.S., P:A integrates ideas of human and ecological networks into institutional, residential, and commercial projects.
The word ‘project’ carries two important meanings. As a noun, it describes a collaborative enterprise — shared goals converging into concrete realization. As a verb, it is an emboldened look forward. With climate change reshaping the environmental and social context of building, architecture’s role in creating resilient environments becomes ever more central.
Our practice integrates research, technology, materials, and atmosphere into catalysts for positive change. By projecting precise questions, we converge diverse criteria and constituencies around shared objectives — inviting debate and discourse as essential tools for discovering better paths.
John Hong AIA, LEED AP is an architect and professor at Seoul National University, where he has taught and conducted research in the Department of Architecture and Architectural Engineering since 2015 and directs the design lab Project : Architecture. His work bridges architecture and urbanism, converging materials, drawing, theory, and computation into a single practice.
His built projects have earned numerous international awards, including 18 AIA awards, Architectural Record’s Design Vanguard, and a Holcim Foundation for Sustainable Construction Award, and have been exhibited at venues including the Venice Biennale. His work is published in major media such as Architectural Record, Metropolis Magazine, and The New Yorker. As a critic, his writing appears in The Architectural Review and SPACE Magazine, with book chapters in publications by Birkhäuser, Wiley, and L’arca. Additional roles include curator of the City as Verb and Seoul Biennale of Architecture and Urbanism exhibitions.
Before joining SNU, he served as Associate Professor in Practice at the Harvard GSD (2007–13) and held visiting professorships at the University of Pennsylvania and the City College of New York. He holds a Master’s in Architecture with Distinction from the Harvard GSD and a Bachelor’s in Science in Architecture with Honors from the University of Virginia.
존 홍(John Hong) AIA, LEED AP는 건축가이며 서울대학교 건축학과 교수로, 2015년부터 건축학과에서 교육 및 연구를 수행하고 있으며 디자인 랩 프로젝트 아키텍처(Project : Architecture)를 이끌고 있다. 그의 작업은 건축과 도시학의 스케일을 아우르며, 소재, 도면, 이론, 그리고 계산을 하나의 실천으로 통합한다.
그의 건축 프로젝트는 AIA 어워드 18회 수상, Architectural Record의 Design Vanguard 선정, Holcim 재단 지속가능건축상 수상 등 다수의 국제적인 수상 경력을 보유하고 있으며, 베니스 비엔날레를 비롯한 국제적인 행사에서 전시되었다. 그의 작업은 Architectural Record, Metropolis Magazine, The New Yorker 등 주요 매체에 소개되었다. 비평가로서 그의 글은 The Architectural Review와 SPACE Magazine에 게재되었으며, Birkhäuser, Wiley, L’arca 출판사의 단행본에 챕터로 수록되었다. 그 외에도 City as Verb 및 서울도시건축비엔날레 전시의 큐레이터를 역임했다.
서울대학교 부임 전에는 하버드 GSD에서 부교수(2007~13)로 재직했으며, 펜실베이니아 대학교 및 뉴욕시립대학교 등 주요 대학에서 객원교수로 활동했다. 하버드 GSD에서 건축학 석사(우등)를, 버지니아 대학교에서 건축학 학사(우등)를 취득했다.
Current P:A team
John Hong, Director
Seongjeong Park
Joohyung Lee
Yongjun Choi
Sojung Lee
Dong-gyun Ryu
Previous P:A SNU team
Woojin Lee, Jinyeong Yang, Junyoung Bang, Jeongsoo Lee, Dongeun Yoo, Euncho Kim, Eunseop Suh, Yeongshin Sim, SeJoon Park, Hoseung Lee, Yoonhwi Lee, Ahyoung Kim, Jungho Kwon, Daehong Kim, So Hee Yoon, Seungjae Kang, Hyein Kim, Youbeen Um, Youngju Lee, Kyle Jang, Wonseob Cho, Jiyoung Lee, Wonki Kang, Hyunjei Lee, Kiwon Jeon, Daye Kim, Younghyun Heo, Dongwan Noh, Daehong Kim, Sewon Min, Eunhye Kim, Hyelim Jang, Taehwan Choi, Geonil Lee, Seunghoon Ko, Heejin Cho
*Names in Bold indicate graduate lab members
Previous P:A NY team
Min Yang AIA (Founding Principal), David Kang (Founding Associate), Karen Brandt (Designer)